What a Marketing Intern Taught Me About Agency Automation

I've been trying to figure out which parts of a marketing agency are actually worth automating. The best answer didn't come from a founder or a sales call. It came from a friend who spent a summer as an intern doing the work by hand.

She interned at a marketing agency for entertainment, consumer, and lifestyle brands, in the division that handles games. Most of her week was the kind of repetitive, manual work that never shows up in a pitch deck but quietly eats a team's hours. Who better to learn from than the person who did most of it?

Three tasks stood out. All three are things our agents can now take over.

1. Partnership prospecting

For a given game client, her job was to find brands that might want to collaborate to drive awareness. Think a snack brand, a retailer, a lifestyle company, anyone whose audience overlaps with the game's.

Finding them was manual. She'd browse RocketReach, then stitch together information across LinkedIn, Twitch, and the prospects' own websites, one tab at a time, building a picture of each company by hand.

This is something AI does really well now, and not just the scraping. Our agents don't only pull that information automatically. Give them full context on your business and your past clients, and they can semantically judge whether a prospect is actually a good fit.

Take a frozen yogurt brand. An agent can dig into its marketing history, see which companies it's partnered with before, check whether it's ever worked with a gaming company, and tell you how to use that history to shape the pitch. That's not a list of names scraped off a page. That's a shortlist with a reason attached to each one.

2. Client-facing slide decks

The second task is one everyone reading this has done: building decks for clients.

AI might not have your exact taste. But most agencies already work from standardized templates, and clients expect a consistent style across every deck they receive. That consistency is a pattern, and patterns are exactly what an agent can follow.

Point our agents at your templates and your visual standards, and they'll produce branded slides that match. Not a generic export, your format. The judgment call of what to say stays with you. The hours of laying it out don't have to.

3. Client information living in Google Sheets

The third one surprised me, because at first glance it isn't really an automation story.

Her team ran everything out of Google Sheets. No CRM. And honestly, for a small, scrappy team, that makes sense. They learned to build inside Sheets and didn't want to pay for a tool they'd have to migrate into.

So the takeaway for me wasn't "sell them a CRM." It was the opposite: if I want to work with teams like that, I have to meet them where they already are. Our agents integrate with Google Suite. They read the docs and sheets you share with them, and they hand back Sheets and Docs in return. If Sheets is the format your team lives in, the agents can live there too.

The through-line

Across all three, the pattern is the same. The manual work an intern grinds through, the research, the deck-building, the spreadsheet-wrangling, is exactly the work our agents are built to absorb. Not the strategy. Not the taste. The grind underneath it.

If you run a marketing agency and your team is doing this kind of work by hand, that's the work I'd love to take off their plate.